He’s since published many, many books (in addition to an info-product empire). The Ultimate Sales Letter was originally written decades ago by direct marketing and copywriting guru Dan Kennedy. “All the elements in an advertisement are primarily designed to do one thing and one thing only: get you to read the first sentence of the copy.” 2. And the real world examples help crystalize each of the practical tips in each section.įavorite quote (courtesy of Kissmetrics): It might only take half a day to read it cover to cover. The AdWeek Copywriting Handbook by Joseph Sugarman is the perfect introductory guide to the practice of copywriting, teaching you the ropes like the importance of topic expertise, why you should write copy quickly, and how to lead readers line-by-line. Looking for a starting place? Look no further. Which means it’s a lucrative skillset, too.Īs a result, to help master your copywriting skills, here are the best 50 copywriting courses and books to help you get started, grasp the fundamentals, take career ownership, and eventually master this essential craft. But, copywriting remains as relevant today as it was in its infancy over a century ago. ![]() ![]() It’s a careful blend of psychology, persuasion, advertising, and sales. ![]() Disclaimer: This blog post contains affiliate links and any purchases made through such links will result in a small commission that helps to keep Digital Examiner running. We only promote products that we believe will further your efforts in digital marketing.Ĭopywriting is a rare skillset.
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